It's not just older people who are looking for a great anti wrinkle cream. More and more people are realizing that prevention is better than treatment and beginning to protect their skin long before the first crease appears. This means increased attention on anti-aging products and a need for information.

Many of people turn to reviews to help make a decision about which cream to buy. Unfortunately, they soon find out that there are thousands of reviews, many of which are unhelpful in choosing an anti-aging product.

A good place to look for articles is women's magazines. Articles about wrinkle creams are popular in these magazines, as beauty and health products are important to their readers. Most of the magazines tend to be accurate and unbiased, so their information tends to be better than most sources.

The big women's publications often have their own research laboratories or work with large beauty and health spas and salons to test products. They may also do their own consumer trials to see which products work and which do not work.

Clinical trials or salon testing gives really accurate results for a product as to whether it is effective in preventing wrinkles or minimizing ones that exist. The drawback is that very few products are tested at one time and there are a multitude of them on the market. There just may be no wrinkle cream reviews for a product that interests you.

If you cannot find clinical evidence regarding a particular product, your best bet may be to ask for a free sample or buy a small trial size. You may be surprised, but many cosmetics counters and manufacturers are willing to give away small amounts of their products for free, in order to create sales down the road. It's always worth asking if this is possible, because you have nothing to lose.

There are some publications that publish only reviews, and these may have information about some anti-wrinkle creams. You can search the magazine index to find out if this is so. These are good sources of information because they tend to put a strong emphasis on fairness and avoiding conflict of interest. Some even refuse advertising altogether.

Finally, talk to people you know about their experience with wrinkle creams, or take a look at online forums about beauty and wellness. First-hand information can be really helpful, and you don't necessarily need lab data if you have experiential information.