Choosing models for our campaigns is so important to us. We believe that the skin should look unchanged and untouched. That's why we strive to show how our products work on sensitive skin, just like yours.
Every second one of us has sensitive skin – and this can range from acne to rosacea and eczema to simple old itchiness. The more we see it, the more we see real, untouched skin, the more comfortable we feel with our own.
We were so happy to chat between the shots with the most beautiful model Hellana – the face of our last advertising campaign. Her sensitive skin story started just two years ago, but as a model, she focused so much on her looks and looks that we thought it was interesting to hear how she deals with reactions, irritations, and SOS on daytime skin shots.
Pai: How would you describe your skin?
Hellana: I was pretty lucky in terms of genetics because I have fairly good skin. I don't have "perfect" skin – I eat a lot of sugar – but I don't tend to get spots or breakouts. I have developed rosacea in the past two years.
Pai: Did it come from nowhere?
Hellana: Pretty much! I only get it when I eat certain things, such as spicy food. Which is one of my favorite foods! Now if I eat something that has a lot of chili in it, my cheeks become red – this is pretty quick. Even if I drink red wine. I used to think I was just flushed, but now it's so intense that people ask me if I'm fine.
Pai: How do you feel about it?
Hellana: I'm getting quite aware of this right now – it's okay if it's in a restaurant in the evening because it's dark outside, but when it's daytime, I feel like everyone look at. I can feel the burning and the heat on my cheeks! It is not permanent and I know it will go away, but it is still not the best. Even when I go to the gym and sweat a lot and get very hot, my face turns red … beetroot red!
Pai: Did you ever think you would develop skin sensitivity?
Hellana: Well, my mother is really bad. So I'm pretty worried that it will get worse! Growing up because my mother has it, I almost had a phobia. However, when it started to develop I would go for facials and they would tell me I had the rosacea outbreak so I knew it was coming!
Pai: Did it ever affect your work?
Hellana: I had a flare up recently when I was on a shoot and I was really worried about it. There is not much you can do, and of course it is very important in my job how I look and what my skin looks like. I thought, oh no, if it stays that way in the future, I can't model, what will happen to me? Actually, they only had to put make-up on me to hide it! I feel like more and more people are coming up and saying that they have skin problems. It seems to be a lot more common than I thought.
Pai: Apart from avoiding too much chili and wine, what else helps you to take care of your skin?
Hellana: I go into the sun much more carefully. When I lived in Australia, I surfed five hours in a row and no matter how much sunscreen I would use, you are still in the sun, you know? Now I noticed that I was in my early thirties and that I got pigment spots due to the long exposure to the sun.
Pai: Can you tell us something about your routine?
Hellana: I'm pretty religious about my rosacea skin care program – especially now that I'm getting older. I'm interested in anti-redness, natural, organic skin care that is cruelty free, in contrast to the cool things used on Instagram or by bloggers. As I get older, the ingredients inside are more important to me than the pretty packaging on the outside!
Would you like to get your reactive skin going again? Get to know your NEW Sensitive Skin Toolkit. What's in there? A certified organic skin care routine with five of our best-selling products designed to rebalance and soothe your skin.