In the past week you may have seen articles in Daily Mail, METRO, and The Independent that featured the major beauty brands that have given up their Leaping Bunny Cruelty Free accreditation to enter the lucrative Chinese market .
The current situation in China is as follows: All cosmetic imports into the Chinese market must be tested on animals before they are approved for sale.
Brand owners must fund these tests.
From today's perspective, the cosmetics companies active in this market not only agree to animal experiments, but actively finance them.
What is confusing is the way companies that are "active against animal testing" justify this business decision as a mere exception to a market that is too big to do without.
There are 700 million women in China – that's a lot of dollar signs that are blurring the vision of these brands!
For me there is no place for gray areas in the black and white edition of animal experiments.
If you fund animal testing anywhere in the world or knowingly shop from suppliers who do animal testing, you cannot make claims without cruelty. It is comparable to greenwashing and incredibly misleading.
What do you think about last week's news?
Can you see where these brands come from? Or do you think that consent to animal testing is a business decision too far?