On the blog Your Beauty Industry some interesting news was published yesterday about the latest brand that was slapped on the wrist by the Advertising Standards Agency .
Boat brand Little Me Organics banned advertising after ASA made a single complaint saying "the product is" organic "is misleading because it implied that it would be an independent organic Standard correspond. "
While ASA typically regulates advertising, this particular complaint examines the actual product title and asks whether products that contain less than 5% organic ingredients should be able to use the word "organic" in their brand name.
As you know, there is no labeling requirement for the terms "natural" and "organic" in the beauty industry, which leads to the temptation of countless consumers to buy products that they mistakenly believe to be organic .
While labeling laws protect such misleading brands, is this a sign that ASA is not?
Hopefully, this approach will give powers to take a closer look at the injustice of the regulations in place and adapt them more closely to the food industry – where a product bears the word "organic" to 95%. its ingredients have to be produced organically.
What do you think? Is it time for the beauty industry to become a little more transparent?
Read the full post here.