At Pai we have an absolute passion for organic – and do everything in our power to ensure that our products contain only the highest quality, certified organic ingredients.
We make such efforts to ensure the organic origin of our products, because unfortunately there is no legal definition of the terms "natural" and "organic" in the beauty industry.
Products can therefore carry the words on their packaging without actually containing natural or organic ingredients!
There is plenty of room in the beauty industry for all natural or synthetic products – but I think it is wrong if brands deliberately mislead customers to pay a premium for products that knowingly do not meet their requirements.
Here are my top tips to make sure the products you buy are really as organic as they are supposed to be …
Does it have an official certification logo?
Look for the Soil Association Kitemark as this requires the cleanest ingredients – 70% of their non-water ingredients must be organically grown, harvested and extracted.
Standards such as ECOCERT enable companies to use only 10% organic ingredients in products that carry their “organic” label.
Some companies invent their own certification logos – be careful of these they represent nothing!
Look at the organic “stars”…
For a product that claims to be organic, the organic ingredients should be clearly labeled, usually with an asterisk " * ".
If 70% of the non-water ingredients come from organic farming, you can expect a few stars. If there is only one pair, you will know that its organic references are poor at best.
Know Your Ingredients!
I always encourage people to stick to their ingredient lists. As soon as you start reading, you will recognize certain ingredients that appear on products for which you are sensitive.
Ingredients are always listed in proportional order, with the highest quantities at the top of the list. So if you see something you don't like in the top half, put it back on the shelf.
Put all of this into practice and you'll never be tricked by an organic scammer again!