After no less than three years of careful formulation, I am so excited to finally unveil our advanced new serums.
What are serums? They are the most targeted, active and results-oriented products in the range and were developed as specific solutions for skin that is prone to redness, rosacea or acne.
I have put together a foolproof guide with everything you need to know about it – read on for your Serum 101!
Lesson 1: Why should I use a serum?
Serums play a very different role than the other products in your skin care arsenal.
They have a more fluid consistency and contain highly concentrated active ingredients that have been carefully selected to meet specific skin needs. These molecules are much smaller than those in a moisturizer – so the formula can penetrate the skin deeper.
If you consider your daily skin care system to be good nutrition, then a serum is your overloaded dose of nutritional supplements that provides the skin with all the essential nutrients it may lack to restore it to its best condition.
Lesson 2: How Do I Use a Serum?
Our serums are best used at night on clean, dry skin under the following regime:
1. Clean with our Camellia & Rose Gentle Hydrating Cleanser.
2. Spray clean skin with one of our BioAffinity Skin Tonics. I like to apply the serum while my tonic skin is still slightly damp so that the active ingredients can absorb more effectively.
3. Warm a pump of serum in the palm of your hand with clean fingertips.
4 . Apply to the middle of the face with light pressure movements – no pulling of the skin!
6 . Let the skin regenerate overnight. If you have particularly dry skin and feel like you need extra moisture, follow your favorite Pai moisturizer with 1-2 pumps.
Lesson 3: What are the active ingredients in our sera?
As with all Pai products, the ingredients come first, and I'm so proud of the amazing breakthrough ingredients we've sourced for these super serums.
Copaiba & Zinc Perfect Balance Makelserum
This flawless treatment was developed to achieve the effectiveness of strong acne products without drying, sensitizing or irritating side effects.
The Copaiba & Zinc Serum is based on a triple-acting, flawless complex of extracts from Copaiba, Acai and andiroba all of which come from the Amazon.
This trio works in synergy to achieve antibacterial, antioxidant and anti-inflammatory properties and to treat both the causes and the effects of blemishes.
Investigations showed that the testers observed after 8 weeks of daily use of the Copaiba complex *: 72% had fewer blemishes and 65% less sebum.
Zinc is excellent for fighting blemishes, and our zinc extract helps reduce excessive sebum production to reduce skin shine, blackheads and general congestion.
It also has excellent moisturizing and collagen-enhancing properties that work in conjunction with hyaluronic acid to keep the skin plump and hydrated.
Top tip: You can also use the Copaiba & Zinc Perfect Balance blemish serum as a targeted spot treatment. Simply apply to the affected area with a cotton swab and let it stand overnight.
Sea Aster & Wild Oat Instant Calm Redness Serum
The Sea Aster & Wild Oat Serum is the latest addition to our Instant Calm core series, which has been specially developed for hypersensitive skin prone to redness and rosacea.
I would say this serum is the culmination of the categories – packed with skin-soothing, redness-reducing and moisturizing plant substances; It is the ultimate serum solution for sensitive souls.
Redness is reduced by the amazing Seeaster which inhibits the release of skin neuropeptides – the molecules that cause skin flare – by 35%.
It also strengthens the network of surface blood vessels and helps reduce the occurrence of redness – particularly beneficial for rosacea patients.
Studies have shown that after daily use of Sea Aster **:
- 90% of people found the skin to be less sensitive or reactive.
- 95% found skin to be more comfortable
Sea Aster works in conjunction with a natural antihistamine with anti-inflammatory, enriched Wild Oat which is known for its skin-soothing properties and ability to improve the appearance of sensitive or damaged skin.
Redness is immediately reduced and alleviated, while ingredients such as hyaluronic acid also improve the health and suppleness of the skin in the long term.
Top tip: You can apply our Sea Aster & Wild Oat Instant Calm Redness Serum not only to problem areas (e.g. cheeks prone to rosacea), but to the entire face.
I can't wait to hear your feedback! For advice on which products to combine with your serum, contact our team of sensitive skin experts at firstname.lastname@example.org.